Powerful Resources
News at Cambiar
NEW! Cambiar is delighted to launch a new Power Skills training product - Measuring the Business Impact of Research. This multi-module training series teaches not only the value of measuring business impact, but how to do so and how to market your value internally. For more information click here or contact Simon Chadwick at 602-326-6838 or at simon@consultcambiar.com.
New! Highly relevant articles from BCG/Cambiar/Yale Center for Customer Insights
HOW CUSTOMER INSIGHT CAN BE A POWERFUL BUSINESS PARTNER
By Christine Barton, Lara Koslow, Mario Simon, Ravi Dhar, Simon Chadwick, and Martin Reeves
THE INTROVERTED CORPORATION
By Christine Barton, Martin Reeves, Frederik Lang, and Rachel Bergman
WHY COMPANIES CAN’T TURN CUSTOMER INSIGHTS INTO GROWTH
By Christine Barton, Lara Koslow, Ravi Dhar, Simon Chadwick, and Martin Reeves
BUILDING A BETTER CUSTOMER INSIGHT CAPABILITY
By Christine Barton, Lara Koslow, Ravi Dhar, Simon Chadwick, and Martin Reeves
Cambiar Memberships
Cambiar appointed official partner to GRBN for training in Business Impact Measurement.
On January 29, 2018, the Global Research Business Network (GRBN) launched its new Handbook, Invest in Insights: A Guide to Demonstrating the Value of Insights to Business. Based on extensive research in collaboration with Boston Consulting Group, as well as input from Cambiar, the Handbook is a comprehensive guide to why and how to measure the impact of insights on the business. It is accompanied by templates for implementing measurement systems as well as a report on the research underlying it. (For further information, go to www.roiofinsights.com). And now, Cambiar has been appointed as the first official GRBN-approved trainer in Impact Measurement. To find out more, click here.
Cambiar was recently featured in the popular #MRX podcast, MR Realities, produced by Dave McCaughan and Kevin Gray. Listen to their interview with Simon Chadwick here.