Journey from Researcher to Consultant
All consumer insight functions are methodological experts but, in order to translate the insights they provide into business decision-making, they also need to play the role of internal consultant to senior management, and brands. Cambiar offers hands-on training to develop your consultative skills and effectiveness.
This one-day course (with the option of follow-on coaching) is aimed at client researchers who are actively involved in working with their internal marketing/sales clients on research, and business issues. Participants can range from those who have two years’ experience up to, and including the department head. The aim is to inspire, and lead teams on the journey from methodologically grounded professionals to valued members of the senior business decision-making process.