Research by Global Business Research Network (GRBN), Boston Consulting Group, Cambiar and the Yale Center for Customer Studies shows that almost all consumer insights functions in major corporations measure the business impact of their work and publicize this impact throughout the organization.
This training module is designed to help you make business impact measurement an integral part of your team’s professional lives, showing you what to measure, when and how. During this module we will show that measuring your business impact really does pave the way to greater respect, bigger budgets and more resources for your team.
Insights are simply artifacts if they don’t result in meaningful change and business impact. But thinking about marketing research as an investment that drives results requires a change of mindset and of behaviour. Like any other new skill, this takes practice.
Global Consumer Insights MERCK
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