"The company without a strategy is willing to try anything."
The truly great strategy is the one that is not only well-designed but flawlessly executed. In order to achieve flawless execution, the whole organization needs to fall into a strategic rhythm. We help you achieve that rhythm by coaching your leadership, helping you to put into place processes and procedures with which to execute, and designing with you the metrics and landmarks by which you can measure your progress.
As part of the Strategic Roadmap that is the primary output of the Strategic Planning Program™, we facilitate you and your management team in identifying your Wildly Important Goals (WIGS) and Rocks. WIGS are essential goals that must reached if your strategy is to be successful. Rocks are the actions and tasks that are vital to the WIGS being reached. Imagine that your strategy is an elephant that you have to eat. It’s impossible to do it all at once – you need to cut it up into steaks to be eaten over time if you are to be successful. The WIGS and Rocks process is your way through to cutting up the elephant into steaks. We help you to prioritize them and then, most importantly, facilitate you while you incorporate them into your everyday management processes, and rhythm.
The concept of rhythm is key. All your management meetings are guided by your WIGS and Rocks; the company moves to the rhythm of them. They are communicated relentlessly and with clarity; metrics and milestones are built around them.
All of this requires inspired leadership. You, as leader, are responsible for articulating the strategy – why it is important and why it is relevant – and for laying out the WIGS and Rocks are key to its success. Cambiar partners will coach you and your team in this communication and in the processes, metrics and discipline necessary to achieve your natural strategic rhythm, giving you moral and practical support as you overcome obstacles and celebrate victories.
Clients that have been through the Cambiar Strategic Planning and Execution Programs report immediate and lasting success.
 Adapted from Mastering the Rockefeller Habits by Verne Harnish. More information available at