A couple of years ago, I was attending a board meeting of an industry association. The topic was how to improve the portfolio of events offered to members, especially the larger conferences. The conversation got around to speakers. “What we absolutely don’t want,” said the chappie opposite me, “is any of those ubiquitous bloviators who turn up as speakers at every conference you go to.”
“Excuse me,” I said. “As one of those ubiquitous bloviators, I must object!”
But yes, I must admit that all of us can be over-exposed at times – I think I did 17 conference speeches that year. So, why now a blog? What more is there to say? Why should anyone listen?
Well, for one thing, we were inspired by the quality, humor and wisdom of a blog founded by an old colleague of ours called “The Crone in the Corner Office”. Do, if you can, check it out at www.motherwellresources.com. The “Crone” in this case is Kathi Love, ex-CEO of GfK MRI, one of the most successful market research companies of all time. How do you achieve such success, especially if you are woman in a male-dominated industry reporting in to a male-dominated parent company? Read the Crone to find out!
Here at Cambiar, we have very similar histories on which to draw across the entire spectrum of research management, both as practitioners and as consultants to the industry over the last 13 years. (Yes, it’s taken us that long to found our own blog!). In that time, we have consulted with 90 companies, brokered 69 M&A deals and trained 15 corporate research departments. Maybe, just maybe, we have garnered a little bit of wisdom in that time, not to mention in the cumulative 140 years of experience that our partners have amassed in the industry. That makes us either old farts or people who perhaps have something to impart. That’s your call to make.
So, what can you expect? We aim to make this a very eclectic read, with thoughts and ruminations on things as diverse as return on research investment and the Internet of Things; the role of research in a dangerous world and how to prevent corner office delusion; the role of creativity in research and diversity in the workplace; and so much more. Anyone who has read any of the more than 80 editorials that our founding partner, Simon Chadwick, has written for Research World will know that nothing is off limits!
But we need you to be a part of the conversation! Comment on our thoughts, slam us when you think we are full of it and give us the odd nod of approval. We look forward to it!