Product & Marketing Strategy
Brand, product and go-to-market strategies are critical for any business. We help you build the right marketing strategies for your firm given your goals, assets and competitive environment, and then outline and help you execute an actionable go-to-market plan for seamless execution.
How do you differentiate your firm from your competitors, whether existing companies, new entrants, or players you didn’t even think of as competitors a year ago?
Research agencies are under tremendous competitive pressure. New, non-traditional players appear each day, and the pace of change is accelerating. More than ever before, you need to differentiate—focus on your strengths, uncover your “secret sauce,” and drop unprofitable services that keep you from being successful. You may even need to reinvent your brand to keep in step with the times.
Cambiar can help you develop a strategic yet nimble and flexible plan to capitalize on new opportunities and set a clear path for success – one that links your business strategy to sales, and marketing goals.
Our team will work with you to refine your product strategy and incorporate this into your overall marketing strategy execution. By conducting a competitive audit, resulting in a map of your products against those of your competitors, we identify the strengths and weaknesses of competitive offerings (traditional and new entrants), and highlight the gaps in the market that may represent major opportunity. We also conduct confidential research among your clients to identify existing and latent needs. Such research may include concept testing of potential new products or services. We bring this all together in a workshop format, facilitating ideation sessions in which we help you brainstorm your way through to new ideas. And we follow through, assisting you in understanding how to implement them and overcome any obstacles that might limit success. Your outcome is a clear product strategy, and roadmap for the future.
Our team is experienced in all phases of marketing and can work with your marketing department to design a detailed and disciplined Go-To-Market Plan, specifying audiences, messaging, channels and media throughout the coming year – this may include advertising schedules, webinars, conference speaking, website design, newsletters, video content, sales collateral, and multiple other modes of marketing.
For more info, contact Simon@consultcambiar.com