The types of people that a consumer insights function needs depends heavily on what type of role it wants to play in the organization. Does it see its role as a business driver or more as a thought leader? Is it a risk mitigator or a source of consumer understanding? Cambiar helps shape your organization according to the role you want your function to play, working with you to define the skills, competencies, and character traits that will make for the most effective team.
Not every consumer insights function plays the same role. But, depending on the role that it does play, it is imperative that the types of people that it employs are right for that role. With four Cambiar partners and associates on staff that have successfully headed corporate insights functions together with a world expert in talent management, we are well-placed to assess your people needs, and to find the people that you will need to meet them.
The process is simple. We first sit down with you, and work out what role it is that you are trying to play in your organization. We then work with you to define the types of people – skill sets, experience, competencies and character traits – that you will need. We then use behavioral interviewing to assess your current staff so as to be able to identify gaps and training needs. We map all of this out for you, and can then recruit for you to fill the gaps. Individual coaching is also available to help staff members adapt to their new roles over time.