Marketing a market research or research services/technology firm today is not easy. Advertising in a magazine risks getting lost in a clutter of bad ads (though if you can do a really, really good one, you might stand out!) while all the other channels available to you can be thoroughly confusing.
So many of our clients come to us and ask, “how do I go to market in a really effective manner?”. What should your social media strategy be? Should you be blogging? And what about webinars and conferences? How should your website be working for you? What is the most effective SEO strategy? Building a marketing strategy is not easy – and having the discipline to execute on it even more difficult.
There are many good marketing strategy consulting companies out there who can help you. But the problem is – once you have your strategy, who is going to implement it for you? A local agency who may not understand the industry? You? Or a company that knows the industry really well because all of their people have worked in the industry and specialize in it?
We prefer the last solution – which is why we teamed up with Keen as Mustard (www.mustardmarketing.com), the world’s premier marketing strategy and implementation agency devoted solely to the market research and analytics industry.
Cambiar and Mustard work as one seamless team – from corporate strategy to go-to-market implementation. Give us a call and we will explain how 602-326-6838.