Culture and Your Employer Brand
Everyone understands the concept of the corporate brand. But what is an ‘Employer Brand’? Your Employer Brand is the core of your culture, the factor that determines whether your employees and associates are pulling 150% for you or are undermining you. A great Employer Brand combines inspired leadership and a clear and compelling strategy, relentlessly communicated. Cambiar can help you not only with your strategy but also with how you live, breathe and communicate it every day.
Cambiar’s understanding of Employer Brand in the research industry is derived from a comprehensive study of researchers working in research agencies. We know what motivates researchers in firms of all different sizes and how culture, leadership and compensation affects them. By measuring your company against our database and learning, we can help you correct things that are going wrong, accentuate what’s working well, and plan your communications programs to enhance employee motivation.