Corporations today demand that their consumer insights functions deliver much more – that they have real impact on strategic business decisions. To achieve this, your function needs to develop a Strategy for Impact. Designing such a strategy is the result of unflinching appraisal, vigorous listening, and robust discussion. Cambiar’s unique Strategic Planning Program™ guides your management team through defining your vision, and goals to delivering a strategic roadmap by which to execute. <more>
Finding top talent in the research and analytics arena is not easy, whether it be senior consultants, domain specialists, researchers or data scientists. Over the past ten years, Cambiar has considerable experience in the recruitment of talented people at all levels around the world. Give us your toughest challenges, and we can help you fill key positions regardless of the qualifications or location requirements. <more>
The types of people that a consumer insights function needs depends heavily on what type of role it wants to play in the organization. Does it see its role as a business driver or more as a thought leader? Is it a risk-mitigator or a source of consumer understanding? Cambiar helps shape your organization according to the role you want your function to play, working with you to define the skills, competencies, and character traits that will make for the most effective team. <more>
All consumer insight functions are methodological experts but, in order to translate the insights they provide into business decision-making, they also need to play the role of internal consultant to senior management, and brands. Cambiar offers hands-on training to develop your consultative skills and effectiveness. <more>
We have a whole practice around helping corporate research departments thrive. From developing a strategy and metrics that link to your corporate goals; to securing the right talent mix; to training your people to be more effective communicators, and internal "salespersons" to ensure the organization leverages your work to the fullest.