Innovation and Data Integration
The market research landscape is bursting with new and additional sources of data. In addition to traditional survey data there is social, mobile app, location, telemetry available from sensors, satellite, weather, behavioral, biometric…the list goes on. The ability to enrich your survey driven insights via triangulation with other sources can help you produce better, more validated and actionable results. But how do you get started?
Cambiar can help you review your current product and insight portfolios and identify data sources that may be relevant and available. We can help you with data integration strategies that enable you to automate the heavy lifting involved in cleansing, linking and generally prepping the data before the science and analysis begins. We can also help you with important issues of privacy, security and governance. Cambiar’s Technology & Analytics practice can also help you re-architect your products, streamline and automate your insight delivery platforms.
If the talent to achieve some of these goals is not yet resident within your organization, Cambiar can facilitate evaluation of tools, technologies and talent to inject new life and relevance into your product portfolio.