In his career in the market research industry, Simon has started a number of successful companies and restructured a number of challenged companies. Before forming Cambiar, Simon was Global CEO of NOP World, a $400 million market research and consulting concern. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive research companies in the UK, U.S., Europe and Asia. Simon has run a number of research, consulting and CRM companies within the WPP Group, including The Winona Group, Research International USA, Research International UK and Research International Italia.

Simon is a leader in the market research and marketing industries; he was 2004 Chair of CASRO (the Council of American Survey Research Organizations) and was a member of the Board of Trustees of the Marketing Science Institute. He has been a  member of the Board of Advisors of the MSMR (Masters in Market Research) program at the University of Texas Arlington. Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

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