Ian Lewis is Partner and Director of the Research Impact Consulting Practice for Cambiar LLC. As VP Consumer Research & Insights for Time Inc., he spearheaded a magazine development process whose successes included Real Simple, now a top profit contributor. At Sterling Winthrop, he oversaw a significant international expansion of research. In both positions, he transformed research into a valued strategic function. His teams have won the prestigious Silver and Gold EFFIE awards for marketing effectiveness. He has also worked for Pfizer and Unilever.

In 2011, Ian co-authored “The Shape of Marketing Research in 2021” (Journal of Advertising Research, March 2011) and, with Simon Chadwick,  the introductory chapter “New Roles for Marketing Researchers” in Leading Edge Marketing Research: 21^st Century Tools and Practices (Sage Publications, November 2011). He recently authored a Viewpoint article on The Future of Market Research for the International Journal of Market Research (Vol. 54 Issue 1, 2012).

Ian leads Cambiar training seminars: The Journey from Researcher to Consultant, Communicating for Impact and Insight Generation. He co-leads the Burke Institute course on Writing and Presenting Actionable Marketing Research Reports and Presentations.

Ian holds a MS in Statistics and a BS in Mathematics from Southampton University, England. A member of the leadership team for the 2011 ARF Forum on the Researcher of the Future, he has taken active roles in GreenBook, ARF, NY AMA, and the Market Research Executive Board.

Contact Ian.