Bill Guerin is a sales, marketing and general management executive who has helped several organizations improve their business performance while also generating greater commitment, engagement and loyalty among their employees and customers. His effectiveness is grounded in a deep understanding and appreciation of the reasons why so many organizations under-perform and practical experience in successfully addressing these issues.

Bill has 25-years corporate experience with large, small and mid-sized companies in a variety of industries and roles. Prior to joining Cambiar, he was Executive Vice President of Client Solutions for TNS, the largest custom market research company in the world. At TNS, Bill built and managed their highly successful new business development program, was the chief architect of the company's sector-practice area collaborative sales model, and established and led the North American group of specialty practice areas, which included the company's highest growth and most profitable revenues.

Prior to TNS, Mr. Guerin worked as corporate head of sales for Total Research Corporation and Harris Interactive, and was Director of Sales and Marketing for PPL, a $6 billion Fortune 500 diversified energy company. At PPL, Bill led the transformation of the sales force from a conservative monopoly environment to a highly competitive, performance-based culture through a comprehensive change management program. In the first year of the deregulated market in Pennsylvania, the company captured the largest market share among hundreds of competitors.

Bill holds a BS Degree in Engineering from Swarthmore College and an MBA in Management Science from Wilkes University. He has also completed a number of advanced courses in sales, marketing, communications, management, leadership and motivation.