Associates and Affiliates

Jeff Hunter, Associate, Marketing Science, Growth Strategies and Developing Markets

Jeff HunterJeffrey Hunter has 30 plus years experience in marketing research and business planning. He retired from General Mills, Inc. as a Senior Director in Consumer Insights in 2012. At General Mills he had experience across numerous business operating units and in the central research organization. He is responsible for many of the key knowledge assets and research tools that frame business strategy and premise key decisions. Jeffrey has subject matter expertise in the areas of marketing science, growth strategies, and developing markets.

Jeffrey is actively involved in a number of marketing and marketing research organizations. He is a past trustee of the Marketing Science Institute, a member of the Advertising Research Foundation, and a member of the Ehrenburg-Bass Institute. He is a past President of the Market Research Council, and served on the Board of Directors of the American Marketing Association. Jeffrey has presented at numerous conferences; ARF, AMA

Jeffrey holds an undergraduate  degree in Asian languages, and an MBA degree with concentrations in marketing research and quantitative methods.

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Peter Milla, Associate, Information Technology and Privacy/Data Protection

Peter MillaPeter Milla is a 25 year plus industry expert in information technology, operations, quality, privacy/data protection. He is a subject matter expert on the intersection of privacy and technology. Peter has held global IT leadership positions in a number of research companies including Harris Interactive, Survey Sampling International and Roper Starch Worldwide.

Peter is very active in research industry associations, having served on the Board of Directors of CASRO. He currently holds leadership roles in several industry workgroups and committees in the areas of technology, government affairs, ISO (quality standards) and Internet research. Peter also serves as a Fellow of the Ponemon Institute, a research organization dedicated to advancing responsible information and privacy management practices in business and government.

Peter holds BA and MA degrees from Queens College of the City University of New York.


Russ Rubin, Associate, Research Impact

Russ is an industry veteran with almost 40 years of experience working in corporate departments and on the supplier side. For over 30 years Russ held senior positions at General Mills in the core food businesses. He also spent significant time working on GM’s Restaurants and Retail business units, where he also ran a proprietary 90 person in-house research agency. The latter portion of Russ’ career at was focused on International Research. This included three years in Switzerland starting up Cereal Partners Worldwide, the strategic joint venture between Nestle and General Mills. During his last five years at GM, Russ had responsibility for the Market Research function of the $3 billion International Division that resulted from the acquisition of Pillsbury. For the past six years, Russ has worked at MarketTools where he focused largely on developing higher level relationships within their strategic accounts.

At Cambiar, Russ will bring his vast experience and knowledge to Cambiar’s clients by helping them increase the impact of their research through insights that matter.

Russ has a B.S. in Management Science and an M.S. in Industrial Administration from Carnegie-Mellon University.

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Kelly Anson, Associate, Head of Marketing Strategy Practice

kellyKelly Anson brings over 15 years of experience in B2B marketing, working for technology and service companies in market research and analytics. She has held marketing leadership positions for the likes of SPSS Inc. (now IBM) and Globalpark (now QuestBack), with an emphasis on establishing programs and operations that drive global expansion. Kelly is adept in brand, product, and field marketing that support enterprise sales and new market penetration.

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Sherri Neuwirth, Associate

sherriSherri Neuwirth has over 35 years of experience in marketing research on both the client and research sides—where she managed hundreds of consumer and B2B qualitative and quantitative research studies. Sherri’s expertise ranges from business development, design, implementation, and analysis of varying research projects across numerous industries such as: consumer and business products, travel and leisure, healthcare, financial services, telecom and technology, retail and dining, non-profit associations, etc. Besides traditional primary research, Sherri has also conducted marketing investigations, utilizing secondary research and interviews with key opinion leaders, to uncover future opportunities for businesses in diverse industries. She also worked with pharmaceutical medical affairs departments to design and implement ongoing disease breakthrough surveillance. As a result of Sherri’s strategic direction and guidance, numerous awards for sales and satisfaction, from both her employers and clients have been achieved. Sherri has also built and managed research businesses, and provided turnaround consulting, exit planning as well as merger and acquisition services.

Over the years Sherri has been actively involved with numerous industry associations including AMA, MRA, CASRO, and CMOR. She serves on the Board of Directors of MRII, an industry non-profit which offers online marketing research education in coordination with University of Georgia, where she is Curriculum Chair and has over the years been heavily involved in the content development for the organization’s three course offerings: Principles of Market Research, Principles of Pharmaceutical Market Research, and Principles of Mobile Market Research. Sherri is a frequent presenter at industry conferences, and has published numerous articles in industry journals.

She holds a BA in psychology from SUNY at Stony Brook and an MM (Master of Management) in marketing and quantitative methods from the J.L. Kellogg Graduate School of Management at Northwestern University.

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Elizabeth Pywell, Project Manager

elizabethLiz joins Cambiar with nine years of teaching and management experience in the education sector. She has taught and tutored extensively and has also examined for national and international bodies. She has a BA Hons and a PGCE from University of York, an MA from Open University and also has qualifications in Pastoral Care and Management Issues with the BSA.

Liz provides writing, editing and project management services from her base in the United Kingdom.


Kate Collins, HR Specialist

Kate CollinsKate brings over six years of business development and administration experience in various industries to Cambiar. Her primary focus will be on recruitment and Human Resource project management and analysis in support of Cambiar’s Talent Practice offerings.

Kate possesses a BS from University of Arizona and an MS in Management from Argosy University.



Alastair Gordon, Affiliate and Managing Partner, Gordon & McCallum.

Alastair GordonGordon & McCallum is an Asia-Pacific based business consultancy helping international market research users and agencies improve their ROI from research and design and deliver more effective outputs and services. Alastair’s particular focus is on helping Gordon & McCallum clients gain competitive advantage by supporting them in developing and implementing unique market research services

A highly experienced international market research professional, Alastair’s background includes running full-service agencies in four countries, and heading the Asia-Pacific Custom Research division at the Nielsen Corporation. Formerly Global Head of Custom Branded Products and R&D at Nielsen, he drove the development and implementation of major research services in areas such as brand health, consumer decision-making and shopper insight research. Alastair’s current research focus is on Ideation, Emotion and Shopper Decision-Making research.

Well regarded as a trainer and speaker on research topics, Alastair has delivered papers and seminars to clients and industry forums around the world. Alastair is an elected Fellow of the MRSNZ and a member of ESOMAR.


David McCallum, Affiliate and Managing Partner of Gordon & McCallum.

David McCallumPrior to founding the consultancy, he was previously the Global Head of Consumer Research for the Nielsen Corporation and earlier ran their companies in Japan and Singapore.

A professional statistician by training, David started his career with Research International-Marplan and RAL in the UK. He has presented several papers on research methods, industry issues, and case studies at conferences held by ESOMAR, the Japan Market Research Society, the Australian Market & Social Research Society, and the UK Market Research Society. He has lectured at seminars and training courses for the AMSRS, the MRS (UK), UNSW, and Westminster University.


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Catalytics is a management consulting firm dedicated to initiating, promoting and achieving sustainable change and performance improvement for their clients. They do this with customized consulting solutions that interject powerful catalysts to challenge assumptions and stimulate new thinking and behaviors. Their expertise is in the areas of business strategy, executive team performance, sales force effectiveness and organizational change.