Associates and Affiliates

Jeff Hunter, Associate, Marketing Science, Growth Strategies and Developing Markets

Jeff HunterJeffrey Hunter has 30 plus years experience in marketing research and business planning. He retired from General Mills, Inc. as a Senior Director in Consumer Insights in 2012. At General Mills he had experience across numerous business operating units and in the central research organization. He is responsible for many of the key knowledge assets and research tools that frame business strategy and premise key decisions. Jeffrey has subject matter expertise in the areas of marketing science, growth strategies, and developing markets.

Jeffrey is actively involved in a number of marketing and marketing research organizations. He is a past trustee of the Marketing Science Institute, a member of the Advertising Research Foundation, and a member of the Ehrenburg-Bass Institute. He is a past President of the Market Research Council, and served on the Board of Directors of the American Marketing Association. Jeffrey has presented at numerous conferences; ARF, AMA

Jeffrey holds an undergraduate  degree in Asian languages, and an MBA degree with concentrations in marketing research and quantitative methods.

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Peter Milla, Associate, Information Technology and Privacy/Data Protection

Peter MillaPeter Milla is a 25 year plus industry expert in information technology, operations, quality, privacy/data protection. He is a subject matter expert on the intersection of privacy and technology. Peter has held global IT leadership positions in a number of research companies including Harris Interactive, Survey Sampling International and Roper Starch Worldwide.

Peter is very active in research industry associations, having served on the Board of Directors of CASRO. He currently holds leadership roles in several industry workgroups and committees in the areas of technology, government affairs, ISO (quality standards) and Internet research. Peter also serves as a Fellow of the Ponemon Institute, a research organization dedicated to advancing responsible information and privacy management practices in business and government.

Peter holds BA and MA degrees from Queens College of the City University of New York.

 

Tim Key, Associate, Research Impact

Tim Key
Key has almost 40 years experience in marketing research spanning corporate andresearch supplier companies.  He recently retired from Nationwide Insurance in 2013 where he was responsible for the marketing research function across the enterprise.  Previously, Tim held senior research leadership positions at Scotts Miracle-Gro, Abbott Nutrition, IRI, and Tropicana.  He also worked at R.J. Reynolds and began his research career at General Mills.

Tim’s subject matter expertise is in improving the productivity of the marketing research function.

Tim has served as an advisory board member to Michigan State University’s Master of Science in Marketing Research program; VP of the AMA’s Marketing Research Council and as conference chair/co-chair for several AMA conferences.  He is a regular guest lecturer at numerous colleges and universities and enjoys mentoring.

Tim holds an undergraduate degree in business administration from the University of Evansville, and an MBA in Marketing from Michigan State University.

 

Kate Collins, HR Specialist

Kate CollinsKate is the newest addition to the Cambiar roster. She brings six years of business development and administration experience in various industries. Her primary focus will be on recruitment and Human Resource project management and analysis in support of Cambiar’s Talent Practice.

Kate possesses a BS from the University of Arizona and an MS in Management from Argosy University.

 

 

Alastair Gordon, Affiliate and Managing Partner, Gordon & McCallum.

Alastair GordonGordon & McCallum is an Asia-Pacific based business consultancy helping international market research users and agencies improve their ROI from research and design and deliver more effective outputs and services. Alastair’s particular focus is on helping Gordon & McCallum clients gain competitive advantage by supporting them in developing and implementing unique market research services

A highly experienced international market research professional, Alastair’s background includes running full-service agencies in four countries, and heading the Asia-Pacific Custom Research division at the Nielsen Corporation. Formerly Global Head of Custom Branded Products and R&D at Nielsen, he drove the development and implementation of major research services in areas such as brand health, consumer decision-making and shopper insight research. Alastair’s current research focus is on Ideation, Emotion and Shopper Decision-Making research.

Well regarded as a trainer and speaker on research topics, Alastair has delivered papers and seminars to clients and industry forums around the world. Alastair is an elected Fellow of the MRSNZ and a member of ESOMAR.

 

David McCallum, Affiliate and Managing Partner of Gordon & McCallum.

David McCallumPrior to founding the consultancy, he was previously the Global Head of Consumer Research for the Nielsen Corporation and earlier ran their companies in Japan and Singapore.

A professional statistician by training, David started his career with Research International-Marplan and RAL in the UK. He has presented several papers on research methods, industry issues, and case studies at conferences held by ESOMAR, the Japan Market Research Society, the Australian Market & Social Research Society, and the UK Market Research Society. He has lectured at seminars and training courses for the AMSRS, the MRS (UK), UNSW, and Westminster University.